{
  "docId": "019de513-2281-7495-9cb6-2f46f56a2af2",
  "docSlug": "64852cdbfb289f0bf114971600e3ad02",
  "documentTitle": "Imperial Brands | Results Presentation Deck | 58 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 31,
  "pageCount": 58,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "The slide uses a three-column layout to present quantitative and qualitative validation data.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-2281-7495-9cb6-2f46f56a2af2/31",
  "deckHref": "/decks/019de513-2281-7495-9cb6-2f46f56a2af2",
  "deckJsonHref": "/decks/019de513-2281-7495-9cb6-2f46f56a2af2.json",
  "deckAnchorHref": "/decks/019de513-2281-7495-9cb6-2f46f56a2af2#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.365,
        "y": 0.315
      },
      "kind": "chart",
      "text": "iD WEIGHTED DISTRIBUTION",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4d364ed-7f24-4ea8-b90a-06c103c0715b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.175,
        "y": 0.38
      },
      "kind": "metric",
      "text": "3.7%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f070cce-acb4-4ccd-9fa7-6fe4fbe6097c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.175,
        "y": 0.53
      },
      "kind": "metric",
      "text": "2.8%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96310e80-b09f-46b4-843d-19e961fc9818",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.14,
        "x": 0.81,
        "y": 0.41
      },
      "kind": "quote",
      "text": "I like the intensity and fullness of flavour the iD sticks deliver",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1926a49c-2ffc-4d50-9eb1-a28c29bcb3ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.14,
        "x": 0.81,
        "y": 0.31
      },
      "kind": "quote",
      "text": "iD sticks are of a good quality and flavour",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cefc042-082b-40f2-8f1e-8bad865ba1b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.14,
        "x": 0.66,
        "y": 0.31
      },
      "kind": "quote",
      "text": "The devices longer battery life means I can rely on it more to be there for me during my busy life",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "856215a6-b7be-459e-9c9d-aa845d9ce782",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.615,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Nielsen market share and weighted distribution data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6059f714-73a0-4039-bbe9-edb8e9c0edb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.65,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "title",
      "text": "CONSUMER AND TRADE FEEDBACK VALIDATES PRODUCT OFFERING",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a0370ea-1c38-4f3a-8d8e-6304481b29a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.65,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "NGP: Trials Validate Heated Tobacco Proposition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f397d96a-9133-4903-a736-e221e46ff94f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 21,
      "beatId": "81b8016d-dc0d-46f3-b102-422034a9e7a0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Transformation",
      "beatSlug": null,
      "evidence": "The presentation highlights the company's transformation efforts, including its purpose, vision, and strategy, as well as its refreshed approach with three key priority areas",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}