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  "docSlug": "5608988b3c8521e03fe3b23738a39afc",
  "documentTitle": "Harley Davidson | SPAC Presentation Deck | 28 slides",
  "authorId": "harley-davidson",
  "authorName": "LiveWire",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 22,
  "pageCount": 28,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 18,
  "notes": "The revenue chart is a stacked bar chart showing vehicle revenue vs. all other revenue.",
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  "slideHref": "/slides/019de513-1cc4-71cb-adf9-00b5409dbc76/22",
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        "x": 0.52,
        "y": 0.15
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      "kind": "chart",
      "text": "Total Revenue ($mm)",
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      "subkind": "bar-stacked",
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      "kind": "chart",
      "text": "Total Units",
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      "kind": "source-note",
      "text": "Source: Management projections. (1) 2021 Units and Revenue include the impact of both Harley-Davidson branded LiveWire motorcycle shipments as well as LiveWire ONE motorcycle shipments to provide a full-year comparison. All Other Revenue contains STACYC revenue as well as LiveWire motorcycle related business revenue, including Parts & Accessories and General Merchandise.",
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      "kind": "title",
      "text": "Projected LiveWire Units & Revenue",
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      "subkind": "headline",
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  "metrics": [],
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      "evidence": "The slide features a bar chart and a stacked bar chart to display projected units and revenue.",
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      "beatId": "41e1e317-787a-4199-99e9-5fc5e6c68f0a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The deck highlights the partnership with Harley Davidson and the LiveWire team.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 22,
      "from": 18,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "d01cd432-2948-418a-8304-2d82a6793e84",
      "evidence": "The deck presents the connected customer experience and product roadmap.",
      "position": 2,
      "objective": "Understanding the jobs to be done by LiveWire customers",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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