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  "documentTitle": "Harley Davidson | SPAC Presentation Deck | 28 slides",
  "authorId": "harley-davidson",
  "authorName": "LiveWire",
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  "presentationDate": "2022-05-01 00:00:00",
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      "text": "Four photos of diverse individuals",
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      "kind": "list",
      "text": "COME FROM EVERY AGE GROUP\nOn average, expected to be several years younger than buyers of similarly priced ICE motorcycles\nARE LONG TIME RIDERS, AND FIRST TIMERS\nMust win with experienced riders, while expecting a higher percentage of new-to-sport riders\nPRESENTED A CHOICE OF ROUTES\n- A brick-and-mortar journey\n- An omni-channel journey (digital to physical)\n- A digital-only journey",
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      "kind": "title",
      "text": "Target LiveWire Customers",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
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      "evidence": "The deck presents LiveWire's solution, including its products and go-to-market strategy.",
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      "parentBeatName": "Turn",
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