{
  "docId": "019de513-1bbe-744a-8565-a6e444e347c3",
  "docSlug": "be19095f4553b50a302b4854d042a531",
  "documentTitle": "Grindr | Investor Presentation Deck | 39 slides",
  "authorId": "grindr",
  "authorName": "Grindr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 39,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a pie chart to visualize age distribution and bullet points to interpret the strategic implications of this demographic.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-1bbe-744a-8565-a6e444e347c3/23",
  "deckHref": "/decks/019de513-1bbe-744a-8565-a6e444e347c3",
  "deckJsonHref": "/decks/019de513-1bbe-744a-8565-a6e444e347c3.json",
  "deckAnchorHref": "/decks/019de513-1bbe-744a-8565-a6e444e347c3#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.66,
        "w": 0.396,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "chart",
      "text": "GRINDR PROFILES AGE DISTRIBUTION(1)",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "517ecb66-7cd9-4b34-b63e-38a532568f3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.523,
        "y": 0.305
      },
      "kind": "list",
      "text": "80% of Grindr profiles are aged 18-35. Tremendous engagement with highly attractive, core young user. Average age of our user base has remained young. Profile age distribution has remained consistent over time, suggesting ongoing influx of new users. Positioned to grow with our cohorts. Significant opportunity to capture larger share of older demographics through specific product features.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0e94efb-421c-4c85-bae4-bed5b4c66e03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.62,
        "x": 0.06,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "(1) Based on self-reported profile ages for the 28-days ended December 31, 2021; excludes Grindr users who claim to be older than 90 years; sourced from Grindr internal data.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff282a6a-ad7e-4b09-87c9-950d740b8802",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.185,
        "w": 0.508,
        "x": 0.246,
        "y": 0.038
      },
      "kind": "title",
      "text": "80% OF GRINDR PROFILES ARE AGED 18-35",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "343af11a-8ba1-43cb-ad6f-547718ab6c1e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "1abe5d7b-f6de-4228-97b5-17d45ccc606c",
      "evidence": "The slide segments the user base by age cohorts to demonstrate market positioning.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}