{
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  "docSlug": "574c8a6fbfc240f4ea55e88fd6168060",
  "documentTitle": "EverCommerce | Results Presentation Deck | 26 slides",
  "authorId": "evercommerce",
  "authorName": "EverCommerce",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 8,
  "pageCount": 26,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a pie chart to show revenue distribution and a color-coded table to detail the specific industries within each segment.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-1539-718c-a9d8-9e6023c95ab2/8",
  "deckHref": "/decks/019de513-1539-718c-a9d8-9e6023c95ab2",
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  "deckAnchorHref": "/decks/019de513-1539-718c-a9d8-9e6023c95ab2#slide-8",
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        "h": 0.6,
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      "kind": "chart",
      "text": "Revenue by EverBrand Portfolio",
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      "kind": "source-note",
      "text": "Source: World Bank, Small Business Administration and Management estimates. North America consists of U.S. and Canada. SMB count takes a longer-term (post-COVID) view.",
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      "kind": "table",
      "text": "STRONG, MICRO-VERTICAL CUSTOMER DIVERSIFICATION",
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      "kind": "title",
      "text": "Diversified Base of 600K+ SMB Customers",
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  "metrics": [],
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  "frameworks": [
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      "evidence": "The slide segments the customer base into distinct micro-verticals and portfolio brands.",
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      "beatId": "32e9d04b-2ce6-4395-8ef1-ce0e55eb465e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "KPI Overview",
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      "evidence": "The presentation provides an overview of key performance indicators, including revenue growth and adjusted EBITDA.",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The presentation uses the golden circle to structure the narrative, starting with why (market sizing), then what (customer journey), and finally how (up-sell, cross-sell motion).",
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      "objective": "Understand the market opportunity and customer acquisition profile",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}