{
  "docId": "019de513-13af-730b-a4f2-a74575e7ddf4",
  "docSlug": "265677911cfd178ad9a34797d35e78fe",
  "documentTitle": "EngageSmart | Results Presentation Deck | 33 slides",
  "authorId": "engagesmart",
  "authorName": "EngageSmart",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 33,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a clear segmentation between SMB and Enterprise, with icons representing specific industry verticals.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-13af-730b-a4f2-a74575e7ddf4/6",
  "deckHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4",
  "deckJsonHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4.json",
  "deckAnchorHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.7,
        "y": 0.45
      },
      "kind": "list",
      "text": "Underpenetrated markets; Strong, non-cyclical growth dynamics; Large whitespace of SMBs & Enterprises; Growing usage of software & payments technology",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9752a658-ebd4-451e-954f-e8d4984aa58b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.19,
        "y": 0.78
      },
      "kind": "metric",
      "text": "$18B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "290d9259-203e-461a-afbb-43721b5d7082",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.03,
        "y": 0.78
      },
      "kind": "metric",
      "text": "$10B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b746672-719a-453e-8050-c6751e8445c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "We serve verticals with legacy systems and practices that result in inefficiencies and low digital adoption",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30f3142a-f9a0-4e8c-aba0-678c9a513ced",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Bureau of Labor Statistics; Aite Group. SMB TAM is derived by taking the total number of health and wellness practitioners addressed by our SimplePractice solution using data from the Bureau of Labor Statistics and multiplying by the total spend opportunity per customer based on the current prevailing market price; Enterprise TAM is derived by taking the total number of bills per year in the United States, as estimated by Aite Group, and multiplying by our average revenue per transaction.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1aec7b9-59a1-47d0-96a7-92a05539fdeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "A $28B Market Revenue Opportunity in the US",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b44e406-49de-4286-9a0a-13e2cfce7764",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "cf65e363-69af-4eaa-a72f-8f5a153dfbcd",
      "evidence": "Segmentation of market into SMB and Enterprise with specific vertical sub-segments.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "313e5e37-61c7-41db-bdbf-ee5f97dc4107",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market sizing slide provides an overview of the $28B market revenue opportunity in the US.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4923e1fd-6fd1-4753-8db3-70a68bf78409",
      "evidence": "The EngageSmart at a Glance and propose solution slides provide context for the solution.",
      "position": 1,
      "objective": "Why is EngageSmart's solution necessary?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}