{
  "docId": "019de513-13af-730b-a4f2-a74575e7ddf4",
  "docSlug": "265677911cfd178ad9a34797d35e78fe",
  "documentTitle": "EngageSmart | Results Presentation Deck | 33 slides",
  "authorId": "engagesmart",
  "authorName": "EngageSmart",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 33,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes a screenshot of the platform interface and a hub-and-spoke diagram of the ecosystem.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-13af-730b-a4f2-a74575e7ddf4/12",
  "deckHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4",
  "deckJsonHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4.json",
  "deckAnchorHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Ecosystem diagram showing Monarch at the center connecting Clinicians, Therapy Seekers, and 3rd Party Partners.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f51036f-c9e2-4bde-bd3d-4d8f8f4921b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.25,
        "x": 0.41,
        "y": 0.32
      },
      "kind": "image",
      "text": "Screenshots of the Monarch web interface showing search and therapist profile.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c20e30f-4871-4d00-846b-bb732f5bdadc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.74,
        "y": 0.3
      },
      "kind": "list",
      "text": "The future of Wellness is Monarch: Robust platform, Reinventing connections, Data enables 3rd party partners.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b57e217-db1d-4f8b-b75f-56bfeabf3935",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.49,
        "y": 0.56
      },
      "kind": "metric",
      "text": "2,381+ Insomnia therapists",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "516711cb-4c13-46c5-935c-3d879212107f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "The Monarch Marketplace",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e48ce73-ef5f-4821-9236-bb31f63fc4de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.02,
        "y": 0.14
      },
      "kind": "title",
      "text": "Redefining how health and wellness providers connect with patients",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e6251de-2905-4911-9ec4-7f756c6ff182",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "51fd41d9-1abf-4a09-896e-5ff4a24a9fa3",
      "evidence": "Redefining how health and wellness providers connect with patients",
      "confidence": 0.7
    },
    {
      "name": "Audience frame",
      "slug": "audience-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "03257fee-e288-4e2b-8ab2-795f0f1206bd",
      "evidence": "The Monarch Marketplace",
      "confidence": 0.7
    },
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8a0b710d-c2df-4e5a-9be1-85179326516b",
      "evidence": "diagram/hub-spoke: Ecosystem diagram showing Monarch at the center connecting Clinicians, Therapy Seekers, and 3rd Party Partners.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "ddd5b072-cddc-4693-8735-c53803551e24",
      "evidence": "Diagram showing central platform connecting three distinct user groups.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "288d4928-d5d5-4319-82fe-90f4195421c9",
      "evidence": "The customer journey and thesis headline slides provide insight into the value proposition.",
      "position": 0,
      "objective": "What is the value proposition of SimplePractice?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}