{
  "docId": "019de513-13af-730b-a4f2-a74575e7ddf4",
  "docSlug": "265677911cfd178ad9a34797d35e78fe",
  "documentTitle": "EngageSmart | Results Presentation Deck | 33 slides",
  "authorId": "engagesmart",
  "authorName": "EngageSmart",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 33,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a horizontal process flow to categorize products across three career stages: Pre-licensed, Start a private practice, and Grow the practice.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-13af-730b-a4f2-a74575e7ddf4/11",
  "deckHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4",
  "deckJsonHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4.json",
  "deckAnchorHref": "/decks/019de513-13af-730b-a4f2-a74575e7ddf4#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.245
      },
      "kind": "diagram",
      "text": "Pre-licensed, Start a private practice, Grow the practice",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e16f5c6-9521-447e-8d3f-5f0fb142c1ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.825
      },
      "kind": "image",
      "text": "SimplePractice",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6de7e73a-0f09-4365-98b4-c74af6a7b5f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.29,
        "x": 0.03,
        "y": 0.38
      },
      "kind": "list",
      "text": "Exam test prep, Professional websites, SimplePractice Learning, track your hours",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5338769c-12a2-4e0f-b0b5-227bc0836676",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.29,
        "x": 0.66,
        "y": 0.38
      },
      "kind": "list",
      "text": "Practice management, Professional websites, SimplePractice Learning, Pollen, Monarch",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5eef6d5f-7620-4e83-a9b9-3e1395e5df1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.29,
        "x": 0.34,
        "y": 0.38
      },
      "kind": "list",
      "text": "Practice management, SimplePractice Learning, Pollen",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9d1e907-9ba4-4323-b9dd-ad2fce07a8df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.63,
        "x": 0.026,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Ecosystem of Products Covers a Practitioner's Career Journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f61f40d-db1f-445a-a265-58d97a9d3c16",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "7d42c5a8-1ae6-406d-8092-0832669582b2",
      "evidence": "This slide describes a customer journey.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "dcae4f53-afda-469d-a6b8-7661a5c59cff",
      "evidence": "The slide maps product offerings across a chronological career progression of a practitioner.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "288d4928-d5d5-4319-82fe-90f4195421c9",
      "evidence": "The customer journey and thesis headline slides provide insight into the value proposition.",
      "position": 0,
      "objective": "What is the value proposition of SimplePractice?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}