{
  "docId": "019de513-0593-70d2-8877-569acec159df",
  "docSlug": "29916731be929721497e7be688bb0106",
  "documentTitle": "Circut | Results Presentation Deck | 23 slides",
  "authorId": "circut",
  "authorName": "Cricut",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 18,
  "pageCount": 23,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "Includes margin percentages and absolute dollar values for three periods.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-0593-70d2-8877-569acec159df/18",
  "deckHref": "/decks/019de513-0593-70d2-8877-569acec159df",
  "deckJsonHref": "/decks/019de513-0593-70d2-8877-569acec159df.json",
  "deckAnchorHref": "/decks/019de513-0593-70d2-8877-569acec159df#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.518,
        "y": 0.26
      },
      "kind": "callout",
      "text": "Did you know? Operating margin increased by 70 basis points on a two-year basis, as operating expenses more than doubled.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96e2e8c0-c83f-4407-bc7d-8aa7672655d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Net Income chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c616478-f080-4023-b349-e9856ff47642",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.105,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Operating Income chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe949e32-2b01-408a-b612-168b86bc4380",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.68,
        "y": 0.42
      },
      "kind": "metric",
      "text": "80% 2 yr. basis",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68102309-5e05-40e4-98e7-cd676369c14a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.215,
        "y": 0.42
      },
      "kind": "metric",
      "text": "80% 2 yr. basis",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baa22185-abfa-4755-83af-3d6e52a27f7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.088,
        "y": 0.25
      },
      "kind": "title",
      "text": "Profitability",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84851953-b5dc-4185-a6d0-ec26a92033da",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 12,
      "beatId": "65d91ca1-23f0-4918-a658-b6cedd16e4bb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Slides 12-19 provide financial highlights and KPIs",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 12,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "ef1dcfed-cde1-49dc-a198-0ead896c60fa",
      "evidence": "Slides 12-19 provide a logical sequence of financial metrics and growth drivers",
      "position": 0,
      "objective": "Explain financial performance and growth drivers",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}