{
  "docId": "019de513-0593-70d2-8877-569acec159df",
  "docSlug": "29916731be929721497e7be688bb0106",
  "documentTitle": "Circut | Results Presentation Deck | 23 slides",
  "authorId": "circut",
  "authorName": "Cricut",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 17,
  "pageCount": 23,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart displays both absolute dollar amounts at the top and percentage of total revenue for each segment within the bars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-0593-70d2-8877-569acec159df/17",
  "deckHref": "/decks/019de513-0593-70d2-8877-569acec159df",
  "deckJsonHref": "/decks/019de513-0593-70d2-8877-569acec159df.json",
  "deckAnchorHref": "/decks/019de513-0593-70d2-8877-569acec159df#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.41,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Operating Expense growth from Q1 2020 to Q1 2022",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "460361f1-bc8e-447c-8b80-e20064fc0671",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.5,
        "y": 0.78
      },
      "kind": "legend",
      "text": "R&D, S&M, G&A",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b28dc27-5d87-4f32-9372-47f64889e246",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.06,
        "y": 0.55
      },
      "kind": "list",
      "text": "International expansion; Onboarding and engagement; Software; New product development; Subscriptions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "775ee17b-1600-4a47-9f5d-dc01655e6b0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "title",
      "text": "Increased investments to drive growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c143627-ee41-4526-a5b4-98f7cc0c80b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 12,
      "beatId": "65d91ca1-23f0-4918-a658-b6cedd16e4bb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Slides 12-19 provide financial highlights and KPIs",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 12,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "ef1dcfed-cde1-49dc-a198-0ead896c60fa",
      "evidence": "Slides 12-19 provide a logical sequence of financial metrics and growth drivers",
      "position": 0,
      "objective": "Explain financial performance and growth drivers",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}