{
  "docId": "019de512-fe6d-7562-b4c3-91105039a9c5",
  "docSlug": "c02ed7acc00a8b60eb556a20bb7a586e",
  "documentTitle": "Bird | Investor Presentation Deck | 27 slides",
  "authorId": "bird",
  "authorName": "Bird",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 27,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-fe6d-7562-b4c3-91105039a9c5/9",
  "deckHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5",
  "deckJsonHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5.json",
  "deckAnchorHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.016,
        "w": 0.05,
        "x": 0.048,
        "y": 0.909
      },
      "kind": "image",
      "text": "BIRD",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a806bbd-b4c5-408f-9089-9d061e3a5885",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.159,
        "x": 0.45,
        "y": 0.782
      },
      "kind": "list",
      "text": "Bike Paths, Trails, Walkways: Canada Unveils First-Ever 'Active Transportation' Fund",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f0a24fd-3209-44e0-9e60-c9bf38c21a87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.037,
        "w": 0.159,
        "x": 0.227,
        "y": 0.255
      },
      "kind": "list",
      "text": "How Milan Is Reinventing Itself as a Cycle City",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d20050f-eb3b-49a0-9d6d-5c1eee493d5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.076,
        "w": 0.159,
        "x": 0.058,
        "y": 0.752
      },
      "kind": "list",
      "text": "D.C. Wants to Double Its 24 Miles of Protected Bike Lanes. It Plans to Start With 10 Miles This Year",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e553c8f-ca44-499e-b36d-cd226e101a37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.159,
        "x": 0.058,
        "y": 0.255
      },
      "kind": "list",
      "text": "Tel Aviv plans to Double the City's Network of Bike Paths by 2025",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e5c7a2c-c553-4259-84d5-f9c184ce30b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.159,
        "x": 0.227,
        "y": 0.419
      },
      "kind": "list",
      "text": "Infrastructure Bill Could Influence How States Select Transportation Projects",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32fb161d-a35b-49cd-bd3f-1dd7e6ce4335",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.063,
        "w": 0.159,
        "x": 0.401,
        "y": 0.519
      },
      "kind": "list",
      "text": "Seoul City Opens Bike Lanes Along Cheonggye Stream",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3de95f0d-3a44-4c92-93d2-2e20f94f4e67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.159,
        "x": 0.401,
        "y": 0.255
      },
      "kind": "list",
      "text": "Pandemic Has Spurred 930 Miles of New Bike Lanes in Europe",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43d72b67-2afe-4f00-862c-68baa96a298a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.159,
        "x": 0.227,
        "y": 0.782
      },
      "kind": "list",
      "text": "Car-Free Transportation Gets Boost from U.S. Grant Program",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63906b10-5a31-4c4a-890a-810884e249f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.159,
        "x": 0.227,
        "y": 0.588
      },
      "kind": "list",
      "text": "If You Build It, They Will Bike: Pop-Up Lanes Increased Cycling During Pandemic",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72918f4c-f316-4032-a124-312affa70525",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.063,
        "w": 0.159,
        "x": 0.058,
        "y": 0.459
      },
      "kind": "list",
      "text": "New York City Legalizes Electric Bikes and Scooters, Will Create e-Scooter Pilot Program",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7dcdc58-9e15-4281-9dbe-7a9c6cd2c60f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.239,
        "x": 0.693,
        "y": 0.444
      },
      "kind": "metric",
      "text": "Opening of new cities (+$8B)",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7616240c-0926-473c-ba6a-05e9e0b2b141",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.102,
        "x": 0.797,
        "y": 0.247
      },
      "kind": "metric",
      "text": "+$20B",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81be62e2-c152-4c1d-aa06-191efcf67608",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.27,
        "x": 0.693,
        "y": 0.588
      },
      "kind": "metric",
      "text": "Improved 3rd-lane infrastructure (+$12B)",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be2b430e-c9a6-4c07-8ed2-201aa6c5afca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.007,
        "x": 0.953,
        "y": 0.914
      },
      "kind": "other",
      "text": "9",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "427ae974-717e-45e1-87ff-4c02c6ffe53a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.29,
        "x": 0.701,
        "y": 0.285
      },
      "kind": "paragraph",
      "text": "SAM increase driven by regulatory response to COVID-19",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28f9eeb3-40cf-46fb-9ae3-c60b67bafdba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.331,
        "x": 0.66,
        "y": 0.473
      },
      "kind": "paragraph",
      "text": "Rapidly scalable Fleet Manager model enabled Bird to enter over 250 cities with pop. <500k in 2021",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43e08358-a723-4901-9f0b-acb7e2374b63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.331,
        "x": 0.66,
        "y": 0.636
      },
      "kind": "paragraph",
      "text": "Top global e-scooter cities like Tel Aviv and New York City expanding their 3rd lane infrastructure",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64597426-dd0e-4b8c-be32-c6c2d2cd70a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.009,
        "w": 0.07,
        "x": 0.12,
        "y": 0.914
      },
      "kind": "source-note",
      "text": "Source: Press reports.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68ca3fee-48c5-44e3-9686-5d4c63909b1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.709,
        "x": 0.048,
        "y": 0.101
      },
      "kind": "title",
      "text": "COVID spurred favorable regulatory changes",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c82dec3-d4ca-4f95-a4fc-a0f49f3f87cc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "ef5049ef-395f-4c3f-b1eb-b14e23089d61",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck highlights the massive market opportunity and favorable regulatory changes.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "e8bb396a-0822-4554-8451-6ae9c97a8d8e",
      "evidence": "The deck presents COVID spurred favorable regulatory changes and significant macro tailwinds fueling incremental demand.",
      "position": 0,
      "objective": "Why now is the right time to invest in Bird",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}