{
  "docId": "019de512-fe6d-7562-b4c3-91105039a9c5",
  "docSlug": "c02ed7acc00a8b60eb556a20bb7a586e",
  "documentTitle": "Bird | Investor Presentation Deck | 27 slides",
  "authorId": "bird",
  "authorName": "Bird",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 27,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de512-fe6d-7562-b4c3-91105039a9c5/16",
  "deckHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5",
  "deckJsonHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5.json",
  "deckAnchorHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.78,
        "w": 0.27,
        "x": 0.66,
        "y": 0.12
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf3e6b87-1c4b-428b-8b5a-e9b17282b8a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.54,
        "x": 0.08,
        "y": 0.28
      },
      "kind": "list",
      "text": "Rider experience that addresses traditional mobility pain points",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11f098f6-2ded-4bc5-bb95-fd9768aa6b95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.54,
        "x": 0.08,
        "y": 0.646
      },
      "kind": "list",
      "text": "Sustainability is integral to Bird's business model",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8627c14-43f9-4842-894c-887a49f59203",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.54,
        "x": 0.08,
        "y": 0.402
      },
      "kind": "list",
      "text": "Operational advantage with scalable Fleet Manager program",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc4f59f6-b091-4a19-9e5d-2c909a5f7538",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.54,
        "x": 0.08,
        "y": 0.768
      },
      "kind": "list",
      "text": "Strong unit economics, even with winter-like COVID utilization",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df17e9fa-214d-4001-ba17-0f1a298f9c0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.54,
        "x": 0.08,
        "y": 0.524
      },
      "kind": "list",
      "text": "Category creator with advanced technology and data platform",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcb66c47-4db5-4de5-ac80-f3b73113a8ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.302,
        "x": 0.055,
        "y": 0.15
      },
      "kind": "title",
      "text": "Why Bird wins",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6b1cd2f-2b94-4a9b-a66e-20a37ef4d1e1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 16,
      "beatId": "49868c4f-52e8-4ee0-a28b-57644b99f79a",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck highlights the company's unfair advantage, solution, and strong unit economics.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 16,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "56dd38d5-cad1-4562-8e22-fa33ff9c1142",
      "evidence": "The deck highlights Bird's unfair advantage, solution, and strong unit economics.",
      "position": 2,
      "objective": "Why Bird has a unique advantage in the market",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}