{
  "docId": "019de512-fe6d-7562-b4c3-91105039a9c5",
  "docSlug": "c02ed7acc00a8b60eb556a20bb7a586e",
  "documentTitle": "Bird | Investor Presentation Deck | 27 slides",
  "authorId": "bird",
  "authorName": "Bird",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 27,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "business_model",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-fe6d-7562-b4c3-91105039a9c5/11",
  "deckHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5",
  "deckJsonHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5.json",
  "deckAnchorHref": "/decks/019de512-fe6d-7562-b4c3-91105039a9c5#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.56,
        "w": 0.901,
        "x": 0.05,
        "y": 0.204
      },
      "kind": "diagram",
      "text": "GLOBAL VEHICLE DEVELOPMENT & SUPPLY CHAIN\nVehicle R&D\nDesigned in California\nwith >18mo life & multi-\nday battery capacity\nPrototype\nTesting\nFinalize Bird Design\n& Specs\nVendor Management\n/ PO Submission\nManufacturing\nShipping from\nProduction Facility\nto Bird\nPROTECTED CITY REVENUE\nPermits\nMaintain strong permit\nwin rate\nGovernment Rel.\nIndustry-leading Gov\nPartnerships team\nPlaybook to Launch in\nNew Markets\nAcquire & Standup\nPartner Network & Local\nOps\nTWO-SIDED MARKETPLACE\nLocal FMs (supply)\nCharge, rebalance, &\nrepair vehicles\nRiders (demand)\nBase of millions of\nentrenched riders\nSCALE TO GENERATE DATA AND TECH EDGE\nUser (rider) App\nDevelopment & Iteration\nFM App Development\n& Iteration\nNest Location & Size\nMachine forecasts\ndemand, sets\ndrops/rebalancing to\nmaximize profit",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c980ab0-c772-461a-a382-1a62599219b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.07,
        "x": 0.048,
        "y": 0.89
      },
      "kind": "image",
      "text": "BIRD",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fcc049e-3266-4a07-a59b-b15cca7c3ceb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.749,
        "x": 0.202,
        "y": 0.879
      },
      "kind": "list",
      "text": "KEY\nGlobal scale + R&D\nCity partnerships\nMarketplace\nFirst mover advantage",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3cdafc0-ef86-4f5e-9d49-eaf30302d07f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.018,
        "x": 0.93,
        "y": 0.89
      },
      "kind": "other",
      "text": "11",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85d4b97e-d16f-4858-add4-f8676ef6b5a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.59,
        "x": 0.313,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Refine RFP application, pricing, drop & relocation logic based on rider/FM experience",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76802033-81d4-4efe-8ade-b385059cad1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.43,
        "x": 0.286,
        "y": 0.175
      },
      "kind": "paragraph",
      "text": "We are able to deepen vehicle design moat based on hundreds of millions of real-world interactions",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86030b2b-7296-4cce-9da6-b09bc8280af2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.89,
        "x": 0.048,
        "y": 0.11
      },
      "kind": "title",
      "text": "Two-sided marketplaces, wrapped in closed regulatory systems",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22f35700-0bcc-441b-b22f-ca1e3db291f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.907,
        "x": 0.048,
        "y": 0.069
      },
      "kind": "title",
      "text": "Ours is a multidimensional business requiring global scale",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c6ae991-0d57-4174-abc2-fbfe2caa5793",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 10,
      "beatId": "7337f97d-76d6-4736-97d1-9c771a5f0c6e",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck presents the company's business model, product demo, and operational advantage.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 11,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "d3eadf19-cc1b-46f6-819c-cb2d888294e1",
      "evidence": "The deck presents a detailed breakdown of Bird's two-sided marketplaces and Fleet Manager operating model.",
      "position": 1,
      "objective": "How Bird's business model and operating model drive strong ride profit margins",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}