{
  "docId": "019de512-fced-777f-9763-5c9c89704802",
  "docSlug": "8399dbc1d20846b08f8bb1012a1925ba",
  "documentTitle": "BigCommerce | Investor Day Presentation Deck | 81 slides",
  "authorId": "bigcommerce",
  "authorName": "BigCommerce",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 38,
  "pageCount": 81,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-fced-777f-9763-5c9c89704802/38",
  "deckHref": "/decks/019de512-fced-777f-9763-5c9c89704802",
  "deckJsonHref": "/decks/019de512-fced-777f-9763-5c9c89704802.json",
  "deckAnchorHref": "/decks/019de512-fced-777f-9763-5c9c89704802#slide-38",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "chart",
      "text": "67.1% Marketplaces vs 32.9% Branded sites (D2C)",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14bf206b-ff93-4756-91b6-5328cb67c1e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Sales by traffic source: Direct 45%, SEO 24%, SEM 17%, Content+affiliates 5%, Email 4%, Display/paid ads 3%, Social 2%",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eeedbd2c-34cd-4bcc-b5a6-e62a4f399653",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: eMarketer 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "612a7faa-3e20-4b2d-a3b9-f8533fea9fb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.55,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: BigCommerce global merchant sales by last-click traffic source, Feb 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84e29e13-2d91-4fa6-a232-001102a8ec2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Shoppers are discovering and buying products across diverse channels",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b503844-4aa0-45d6-b263-0840721f160f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Omnichannel is not an option, it's an imperative",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2d1fb99-723a-407b-a48a-2a0c8d07503a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "18f4bef6-d669-4761-86f6-f70d7598f62f",
      "evidence": "Pie chart showing sales by traffic source",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "e4005eb5-d5d0-455d-979b-47b5a1616d5d",
      "evidence": "Pie chart showing Marketplaces vs Branded sites",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}