{
  "docId": "019de512-e53a-73df-9e39-1bebe04e11c3",
  "docSlug": "7905cb37da6a0eed22eabcccb624a94c",
  "documentTitle": "Upwork | Investor Presentation Deck | 37 slides",
  "authorId": "upwork",
  "authorName": "Upwork",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 37,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses an L-shaped axis diagram to represent growth dimensions.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de512-e53a-73df-9e39-1bebe04e11c3/16",
  "deckHref": "/decks/019de512-e53a-73df-9e39-1bebe04e11c3",
  "deckJsonHref": "/decks/019de512-e53a-73df-9e39-1bebe04e11c3.json",
  "deckAnchorHref": "/decks/019de512-e53a-73df-9e39-1bebe04e11c3#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.055,
        "y": 0.19
      },
      "kind": "diagram",
      "text": "Growth through depth vs Growth through breadth",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e478a0d-9f50-4c01-a8b1-c3b250a8ae5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.125,
        "y": 0.24
      },
      "kind": "list",
      "text": "Tech & Product Lead: Build and maintain website, mobile app, QA testing, UI/UX, dev environment.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cad72f5-0316-498c-987d-81b7cf789a7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.655,
        "y": 0.24
      },
      "kind": "list",
      "text": "Operations Lead: Customer support, tech support, accounting, project-based support.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fe367c3-f999-42aa-8917-78dc7b0a80fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.39,
        "y": 0.24
      },
      "kind": "list",
      "text": "Marketing & Creative Lead: Augment design, translate assets, landing pages, campaign strategy, social media.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa38b238-d7a1-4e79-9e3c-73d722d90126",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.18,
        "x": 0.752,
        "y": 0.145
      },
      "kind": "title",
      "text": "Growth through breadth",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00d88b23-15cc-4aa9-a402-4c5fc61ddf42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Infinite Personas and Categories",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "849c5d31-68ca-448f-9018-fbca42696d08",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "59ef4155-f79b-4952-b1bb-8ccfbbac68d3",
      "evidence": "customer_journey type with list/bullet components for different leads",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "75062d8b-6b24-4e62-af6a-87da38892ccf",
      "evidence": "Categorization of personas (Tech, Marketing, Ops) and their specific needs.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}