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  "docSlug": "10760a1326c327db7ea3e8fc0dbf660e",
  "documentTitle": "BAT | Results Presentation Deck | 40 slides",
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  "authorName": "BAT",
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  "presentationDate": "2022-04-01 00:00:00",
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  "density": "dense",
  "nDataPoints": 14,
  "notes": "The chart illustrates a competitive gap closing from 27.2 points to 0.1 points over a 24-month period.",
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  "slideHref": "/slides/019de512-c6dd-760c-8074-d0198097fce8/19",
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      "kind": "callout",
      "text": "Vuse value share leadership in 27 states in Dec 2021",
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      "text": "Vuse US value share line chart",
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      "text": "Value share of total vapour (closed systems) – monthly share to Dec 2021. See Appendix A3 for Value share definition.* Profitability at category contribution level: Profit from the sales of brands after deduction of directly attributable costs (including marketing) and before allocation of overheads",
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      "text": "Vuse value share reached 35.9% in Dec 2021; Vuse achieved profitability in H2 2021*; Number 1 device share, at 57.4% FY21; First of its kind US FDA marketing authorisation for Vuse Solo Original Flavour; US Vapour Industry returning to growth, up c.20%",
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      "text": "Vuse: closes 27% value share point gap in just 2 years",
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