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  "documentTitle": "Warby Parker | Results Presentation Deck | 32 slides",
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  "authorName": "Warby Parker",
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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "The chart highlights the compounding value of cross-selling contacts and exams alongside glasses.",
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      "kind": "chart",
      "text": "Cumulative average sales order value per customer",
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      "kind": "paragraph",
      "text": "Customers who purchase holistic offering (glasses, contacts, and exams) have a cumulative average value that is ~2x higher after one year than customers who just purchase glasses (and ~1.5x higher at initial purchase)",
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      "kind": "source-note",
      "text": "Source: Company data. Holistic Vision Customers in 2020 cohort represent just 0.5% of all 2020 cohort customers. Average value per customer represents sales including refunds; equal to cumulative customer sales order value divided by total unique customers in each product and service grouping",
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      "text": "FUTURE GROWTH OPPORTUNITIES LEAD TO HIGHER, \"STICKIER\" CUSTOMER VALUE OVER TIME",
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