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  "documentTitle": "Warby Parker | Results Presentation Deck | 32 slides",
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  "presentationDate": "2022-03-01 00:00:00",
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      "text": "DRIVING BRAND AWARENESS: Amplify reach by utilizing strategic mix of organic and paid initiatives; Experiment with more dynamic and segmented messaging; Cross-sell users into new categories",
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      "text": "SCALING OUR OMNICHANNEL EXPERIENCE: Open 40 stores to end the year with 200+; Maintain highly productive store economics; Continue to focus on innovation in our category-leading ecommerce experience and digital tools",
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      "text": "EVOLVING INTO A HOLISTIC VISION CARE COMPANY: Scale contacts business; Grow eye exam business through improved end-to-end experience; Expand capabilities of Virtual Vision Test telehealth app",
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