{
  "docId": "019de512-bd58-7544-95e2-2a6fdce90207",
  "docSlug": "81d1259ba24e630d34bf159b4bcf4cb7",
  "documentTitle": "Vega Labs | Start Up Pitch Deck | 12 slides",
  "authorId": "vega-labs",
  "authorName": "Vega Labs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a minimalist, metaphorical approach to describe a negative business outcome.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de512-bd58-7544-95e2-2a6fdce90207/7",
  "deckHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207",
  "deckJsonHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207.json",
  "deckAnchorHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.663,
        "w": 0.585,
        "x": 0.357,
        "y": 0.137
      },
      "kind": "chart",
      "text": "Whoops.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "004e077b-f68d-4651-83d5-499ae2572846",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.12,
        "y": 0.38
      },
      "kind": "list",
      "text": "Fragmented\nComplex",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47f3c1ce-43e4-4f2c-8f1d-77f0b63862e7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c5ade762-0c42-4a9a-b517-05066a8c0998",
      "evidence": "The deck presents the solution and its benefits, implying a golden circle of why, how, and what",
      "position": 1,
      "objective": "Why is Vega Labs' solution valuable?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}