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  "docSlug": "81d1259ba24e630d34bf159b4bcf4cb7",
  "documentTitle": "Vega Labs | Start Up Pitch Deck | 12 slides",
  "authorId": "vega-labs",
  "authorName": "Vega Labs",
  "documentKindSlug": "pitchdeck",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 6,
  "pageCount": 12,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The chart highlights exponential growth in the crypto user base.",
  "elementsJson": null,
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  "slideHref": "/slides/019de512-bd58-7544-95e2-2a6fdce90207/6",
  "deckHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207",
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  "deckAnchorHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207#slide-6",
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      "kind": "chart",
      "text": "Bar chart showing user growth from 73M in June 2020 to 1B projected in Dec 2022",
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      "kind": "paragraph",
      "text": "Last 18 months",
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      "text": "Source: Crypto.com Jan 2022 report",
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      "kind": "title",
      "text": "Global crypto users",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents the solution and its benefits, implying a golden circle of why, how, and what",
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      "objective": "Why is Vega Labs' solution valuable?",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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