{
  "docId": "019de512-bd58-7544-95e2-2a6fdce90207",
  "docSlug": "81d1259ba24e630d34bf159b4bcf4cb7",
  "documentTitle": "Vega Labs | Start Up Pitch Deck | 12 slides",
  "authorId": "vega-labs",
  "authorName": "Vega Labs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 11,
  "pageCount": 12,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a three-column layout to categorize traction metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-bd58-7544-95e2-2a6fdce90207/11",
  "deckHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207",
  "deckJsonHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207.json",
  "deckAnchorHref": "/decks/019de512-bd58-7544-95e2-2a6fdce90207#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.23,
        "x": 0.08,
        "y": 0.55
      },
      "kind": "image",
      "text": "Logos of various crypto/finance platforms",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92944e90-b6e8-4d25-a5b9-667e95021435",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.4,
        "y": 0.5
      },
      "kind": "image",
      "text": "Swap interface illustration",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1e13503-2fc5-4f60-a30a-7dce50e513a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.7,
        "y": 0.5
      },
      "kind": "image",
      "text": "Social media profile screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4a1b5df-676a-4d6c-9ca0-4cf4d2029caa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "list",
      "text": "Closed beta: 1000+ brokerages, 12 chains and NFTs, iOS and Android",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18c3e72c-b341-4808-9ca0-5d8c7dbd8c0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "list",
      "text": "Community: TikTok (10k+ followers), Instagram (1k+)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca685a12-2eee-4abe-b8dc-093319fc0fad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.38,
        "y": 0.25
      },
      "kind": "list",
      "text": "Revenue model: Transaction fees, Affiliate revenue",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc630d88-1292-4c5f-a987-4c685bfe4026",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.45,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "~2 months in",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e42151fc-ce36-4711-afa0-dd5ecaedb5ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "title",
      "text": "Traction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4303fe90-d6a9-41c1-a61d-8df37113a66e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c5ade762-0c42-4a9a-b517-05066a8c0998",
      "evidence": "The deck presents the solution and its benefits, implying a golden circle of why, how, and what",
      "position": 1,
      "objective": "Why is Vega Labs' solution valuable?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}