{
  "docId": "019de512-bc4f-703f-b5c2-78e5f9fda279",
  "docSlug": "c3221bf0d90945c8f5e61dba7af15c9a",
  "documentTitle": "Ulta Beauty | Investor Presentation Deck | 32 slides",
  "authorId": "ulta-beauty",
  "authorName": "Ulta Beauty",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 32,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a transition or section divider slide focusing on the customer persona.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de512-bc4f-703f-b5c2-78e5f9fda279/8",
  "deckHref": "/decks/019de512-bc4f-703f-b5c2-78e5f9fda279",
  "deckJsonHref": "/decks/019de512-bc4f-703f-b5c2-78e5f9fda279.json",
  "deckAnchorHref": "/decks/019de512-bc4f-703f-b5c2-78e5f9fda279#slide-8",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.63,
        "x": 0.37,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b085832-2b3e-48f3-81a8-9f6f71ff3c13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.13,
        "y": 0.4
      },
      "kind": "title",
      "text": "Our Customer",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "091897fa-dce8-4fad-9bb4-c457de9cb484",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "37a9b060-a4c7-4f2c-a21a-71e2451979fd",
      "evidence": "Our Customer",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "79b5a148-1595-4819-9209-ee3b9c6601b5",
      "evidence": "The slide introduces the target customer through imagery.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}