{
  "docId": "019de512-b153-70c8-8150-9a14ad7a86f6",
  "docSlug": "053ce75ebbae583d4803fc13bc834aef",
  "documentTitle": "Shelfleet | Start Up Pitch Deck | 10 slides",
  "authorId": "shelfleet",
  "authorName": "Shelfleet",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 8,
  "pageCount": 10,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "analogy",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The background is a collage of artisans/makers, suggesting the target customer base. The foreground shows a large-format retail store (resembling Target) vs a small local store.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de512-b153-70c8-8150-9a14ad7a86f6/8",
  "deckHref": "/decks/019de512-b153-70c8-8150-9a14ad7a86f6",
  "deckJsonHref": "/decks/019de512-b153-70c8-8150-9a14ad7a86f6.json",
  "deckAnchorHref": "/decks/019de512-b153-70c8-8150-9a14ad7a86f6#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "image",
      "text": "Large retail store and small local store with Shelfleet truck",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4950071a-e9ba-4c48-9290-a1808de4e27c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of artisans and makers",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "611f243d-59a4-4249-ade6-531f897a082e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "99696803-abd5-49aa-a5b7-fedf23f2f97a",
      "evidence": "Visual contrast between large retail and local store to imply business model",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "2x2 Matrix",
      "slug": "30-2x2-matrix",
      "bestFor": "Portfolio analysis, prioritization, strategic positioning",
      "matchId": "5e836619-900b-48d7-b276-724e39680fa8",
      "evidence": "Analogy on page 8 leading to traction on page 9.",
      "position": 0,
      "objective": "To show how Shelfleet's solution benefits independent brands",
      "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
      "confidence": 0.6,
      "description": "Plot options on two critical dimensions to reveal the optimal quadrant"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}