{
  "docId": "019de512-ad4c-742a-ba5e-3bf1d8bb729f",
  "docSlug": "1ca752aabe829c701921d12df9842e9b",
  "documentTitle": "Renoon | Start Up Pitch Deck | 26 slides",
  "authorId": "renoon",
  "authorName": "Renoon",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 9,
  "pageCount": 26,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses visual irony to critique superficial environmentalism.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-ad4c-742a-ba5e-3bf1d8bb729f/9",
  "deckHref": "/decks/019de512-ad4c-742a-ba5e-3bf1d8bb729f",
  "deckJsonHref": "/decks/019de512-ad4c-742a-ba5e-3bf1d8bb729f.json",
  "deckAnchorHref": "/decks/019de512-ad4c-742a-ba5e-3bf1d8bb729f#slide-9",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce1e6f4d-5ff8-4a5f-906b-c90cbd0472f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.64,
        "x": 0.18,
        "y": 0.55
      },
      "kind": "title",
      "text": "Greenwashing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc50fdfd-8ef3-4e7a-8e5e-e09cd2982372",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "91c9cf65-4494-4fb2-a75b-988d23d6eebf",
      "evidence": "Greenwashing as a problem statement",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "4bab28d0-1370-4fc3-933f-db649357185c",
      "evidence": "The slide uses visual metaphors to define the problem of greenwashing.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "aef0c523-9a0a-4487-8c31-242e06a8ca6d",
      "evidence": "The deck presents data on consumer distrust and the lack of reference points, implying a cost of inaction for brands.",
      "position": 0,
      "objective": "What is the cost of inaction for brands that do not establish trust with consumers regarding their sustainability claims?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}