{
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  "docSlug": "1ca752aabe829c701921d12df9842e9b",
  "documentTitle": "Renoon | Start Up Pitch Deck | 26 slides",
  "authorId": "renoon",
  "authorName": "Renoon",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 7,
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  "slideType": "pain_points",
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  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a visual metaphor of two identical-looking boots to highlight the lack of transparency or verification in the market.",
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  "slideHref": "/slides/019de512-ad4c-742a-ba5e-3bf1d8bb729f/7",
  "deckHref": "/decks/019de512-ad4c-742a-ba5e-3bf1d8bb729f",
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  "deckAnchorHref": "/decks/019de512-ad4c-742a-ba5e-3bf1d8bb729f#slide-7",
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      "text": "Two black boots side by side",
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      "kind": "title",
      "text": "No easy way of proving it",
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      "beatId": "3768d851-69a8-4c1a-96df-e0aeb0ac4b3a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the problem with data on the lack of trust and reference points.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "aef0c523-9a0a-4487-8c31-242e06a8ca6d",
      "evidence": "The deck presents data on consumer distrust and the lack of reference points, implying a cost of inaction for brands.",
      "position": 0,
      "objective": "What is the cost of inaction for brands that do not establish trust with consumers regarding their sustainability claims?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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