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  "docSlug": "1ca752aabe829c701921d12df9842e9b",
  "documentTitle": "Renoon | Start Up Pitch Deck | 26 slides",
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  "authorName": "Renoon",
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  "sourceTypeSlug": "investor_relations",
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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "The slide uses a visual metaphor of 8 people to represent the 80% statistic.",
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      "kind": "title",
      "text": "8 out of 10 people do not trust them",
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      "evidence": "The deck presents data on consumer distrust and the lack of reference points, implying a cost of inaction for brands.",
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      "objective": "What is the cost of inaction for brands that do not establish trust with consumers regarding their sustainability claims?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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