{
  "docId": "019de512-a8e5-77ee-a57d-a7e47c3d4b5f",
  "docSlug": "1099e1d9c448562f5fb2eb99e7e65f69",
  "documentTitle": "Petco | Investor Day Presentation Deck | 137 slides",
  "authorId": "petco",
  "authorName": "Petco",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 99,
  "pageCount": 120,
  "prevPage": 98,
  "nextPage": 100,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses three smartphone mockups to illustrate different marketing or user acquisition channels.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-a8e5-77ee-a57d-a7e47c3d4b5f/99",
  "deckHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f",
  "deckJsonHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f.json",
  "deckAnchorHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f#slide-99",
  "components": [
    {
      "bbox": {
        "h": 0.533,
        "w": 0.287,
        "x": 0.063,
        "y": 0.273
      },
      "kind": "image",
      "text": "Smartphone mockup showing video channel interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07757ee3-1795-42ba-80db-54179fad30d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.533,
        "w": 0.287,
        "x": 0.386,
        "y": 0.273
      },
      "kind": "image",
      "text": "Smartphone mockup showing social network interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "242fc755-1cb8-4fc2-bfe2-664d3a764a78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.533,
        "w": 0.287,
        "x": 0.708,
        "y": 0.273
      },
      "kind": "image",
      "text": "Smartphone mockup showing Google search interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39bfc70f-5bcc-43d6-abc0-460a601248f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.248,
        "x": 0.417,
        "y": 0.218
      },
      "kind": "title",
      "text": "SOCIAL NETWORKS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0efe8b58-eaf5-4277-9a8c-5067fd606c71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.248,
        "x": 0.105,
        "y": 0.218
      },
      "kind": "title",
      "text": "VIDEO CHANNELS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14cfe324-f982-487b-8f3f-8b48438b8ea7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.248,
        "x": 0.73,
        "y": 0.218
      },
      "kind": "title",
      "text": "GOOGLE SEARCH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b37034bb-a71b-4328-a4da-8428fe9a573d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "2e8f8949-91f7-4239-8734-a9aca7861d7d",
      "evidence": "This slide shows different stages of the customer journey.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "ec1e8b50-adbd-4317-8f8b-27c9a35c4c01",
      "evidence": "Visualizes different touchpoints in a user's journey.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}