{
  "docId": "019de512-a8e5-77ee-a57d-a7e47c3d4b5f",
  "docSlug": "1099e1d9c448562f5fb2eb99e7e65f69",
  "documentTitle": "Petco | Investor Day Presentation Deck | 137 slides",
  "authorId": "petco",
  "authorName": "Petco",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 43,
  "pageCount": 120,
  "prevPage": 42,
  "nextPage": 44,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a process-like mapping between strategic drivers (left) and specific brand categories (right).",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de512-a8e5-77ee-a57d-a7e47c3d4b5f/43",
  "deckHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f",
  "deckJsonHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f.json",
  "deckAnchorHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f#slide-43",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.82,
        "y": 0.15
      },
      "kind": "callout",
      "text": "OWNED BRANDS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e71a7ec0-b24a-4b04-ae98-53ea84d00da2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.58,
        "x": 0.39,
        "y": 0.27
      },
      "kind": "diagram",
      "text": "Mapping of strategic drivers to brand categories: Wholehearted, Reddy, Well&Good, SoPhresh",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dd67649-9270-4e31-89de-b13266d3a595",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "list",
      "text": "1. Building Category Leading Brands\n2. Premium and Human Trends\n3. Convert from Widely-Distributed Brands",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d60c3160-2503-4a2b-bb6e-248aaf8b4e3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Petco Internal Data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c068e8a2-174a-43c0-9b5a-210cf7d4526c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Deploying Customer Insights to Shape Our $1.4B Owned Brands Portfolio",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2ee0c31-ab8f-460c-b0cc-e48c560ae7fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "mapping",
      "slug": null,
      "matchId": "8ab1b597-f221-4c25-bb37-1bd8d130d0ef",
      "evidence": "The slide maps three strategic drivers to four specific brand categories.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}