{
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  "docSlug": "1099e1d9c448562f5fb2eb99e7e65f69",
  "documentTitle": "Petco | Investor Day Presentation Deck | 137 slides",
  "authorId": "petco",
  "authorName": "Petco",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 12,
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  "nextPage": 13,
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  "notes": "The slide serves as a visual morale booster or cultural touchpoint, likely used in a corporate presentation to highlight employee engagement.",
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      "kind": "image",
      "text": "Collage of Petco employees in store environments",
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  "arcBeats": [
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      "to": 14,
      "from": 9,
      "beatId": "fb805b18-49b6-454a-bea4-3005d574b9d0",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights the powerful trends shaping the future of pet health and wellness",
      "position": 1,
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      "parentBeatName": "Complication",
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      "from": 10,
      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0ace41af-8a46-4610-b1d8-c23a0bc08cdd",
      "evidence": "The presentation emphasizes the importance of capturing increasing demand and driving long-term sustainable growth",
      "position": 0,
      "objective": "Highlighting the risks of not investing in pet health and wellness",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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