{
  "docId": "019de512-a8e5-77ee-a57d-a7e47c3d4b5f",
  "docSlug": "1099e1d9c448562f5fb2eb99e7e65f69",
  "documentTitle": "Petco | Investor Day Presentation Deck | 137 slides",
  "authorId": "petco",
  "authorName": "Petco",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 103,
  "pageCount": 120,
  "prevPage": 102,
  "nextPage": 104,
  "slideType": "other",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The central circle suggests a flywheel or iterative process, though the layout is a 2x2 matrix.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de512-a8e5-77ee-a57d-a7e47c3d4b5f/103",
  "deckHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f",
  "deckJsonHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f.json",
  "deckAnchorHref": "/decks/019de512-a8e5-77ee-a57d-a7e47c3d4b5f#slide-103",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.35,
        "y": 0.035
      },
      "kind": "framework",
      "text": "PRECISION MARKETING",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b74c87b-e9bb-4f17-a4bb-afd4cb720e8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.4,
        "y": 0.5
      },
      "kind": "image",
      "text": "Pet icons",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91005823-da82-4c0d-8bc6-4dbd8df32144",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "RIGHT TIME: Real time personalized recommendations for individual pet needs",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d22dee6-ebb0-4003-8db8-ab33795d4a90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "RIGHT CUSTOMERS: Targeting the highest value customers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3168f1d1-f36d-4952-b7d6-0c73b3f8ec41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "RIGHT MESSAGE: Solution-focused comprehensive health & wellness",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6372f110-11bc-4b0d-b03b-7aefa0503d3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "RIGHT PLACE: Reaching customers where and how they consume information",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c33d18c-5053-4bd4-8102-7fca90034ed6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ca58ce5c-81e4-4cae-a3b1-f7e8cc5db53b",
      "evidence": "This slide mentions 'RIGHT CUSTOMERS: Targeting the highest value customers'.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "1d0647f9-da4f-44ce-8b42-f1ececceed05",
      "evidence": "Four quadrants defining a strategic approach",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}