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  "docSlug": "badba57866673a47ea69fcef658d9d6b",
  "documentTitle": "Olaplex | Investor Presentation Deck | 24 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 9,
  "pageCount": 24,
  "prevPage": 8,
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  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The slide uses a horizontal bar chart to rank various information sources, with 'Recommendations from my hairstylist' being the clear leader at 61%.",
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019de512-a5c8-7091-a9e3-6237d2b58464/9",
  "deckHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464",
  "deckJsonHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464.json",
  "deckAnchorHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464#slide-9",
  "components": [
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      "kind": "paragraph",
      "text": "“What sources do you rely on for information about hair products and tips?”",
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      "kind": "source-note",
      "text": "Source: Internal company survey. N=1906",
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      "kind": "title",
      "text": "RECOMMENDATIONS FROM STYLISTS ARE LEADING FACTOR IN CONSUMER HAIRCARE PURCHASING DECISION",
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      "evidence": "Description of Olaplex's product portfolio and market sizing (p7-p10)",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck repeatedly emphasizes Olaplex's unique technology and its impact on growth and margins.",
      "position": 0,
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents market sizing and growth potential, implying the cost of inaction.",
      "position": 1,
      "objective": "To highlight the cost of not using Olaplex's products in terms of missed market opportunity.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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