{
  "docId": "019de512-a5c8-7091-a9e3-6237d2b58464",
  "docSlug": "badba57866673a47ea69fcef658d9d6b",
  "documentTitle": "Olaplex | Investor Presentation Deck | 24 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 24,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a Venn-style diagram to show market overlap/adjacency.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-a5c8-7091-a9e3-6237d2b58464/7",
  "deckHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464",
  "deckJsonHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464.json",
  "deckAnchorHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464#slide-7",
  "components": [
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      "bbox": {
        "h": 0.538,
        "w": 0.364,
        "x": 0.318,
        "y": 0.188
      },
      "kind": "chart",
      "text": "Global Haircare $82bn, Global Skincare $155bn",
      "attrs": null,
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      "kind": "list",
      "text": "Where We're Winning: Leading bond builder in professional; leading haircare brand in Sephora and on Amazon. Pioneer in the 'skinification' of hair. Well-positioned in prestige haircare. Industry ripe for disruption.",
      "attrs": null,
      "subkind": "bullet",
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      "kind": "list",
      "text": "Where We Have a Right to Play: Consumer trust gives us license to play in adjacent categories. R&D function working on disruptive technology. 82% of consumers would like to see a skincare line. 51% would switch to an OLAPLEX skincare line.",
      "attrs": null,
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        "h": 0.08,
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      },
      "kind": "source-note",
      "text": "Source(s): Euromonitor and internal consumer surveys. 1 Based on 2021 sales. 2 Based on company beliefs and sales estimates. 3 Based on retail sales.",
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    {
      "bbox": {
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      },
      "kind": "title",
      "text": "OUR OPPORTUNITY WITHIN THE GLOBAL BEAUTY MARKET",
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      "subkind": "headline",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "4645feb9-75cd-4956-b11a-48af2c81a3a6",
      "evidence": "The slide segments the beauty market into haircare and skincare to justify expansion.",
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      "beatId": "9dad3902-e610-4055-9dee-cef44f8d2f31",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What",
      "beatSlug": "golden-circle-what",
      "evidence": "Description of Olaplex's product portfolio and market sizing (p7-p10)",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
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      "to": 20,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "456428c8-ee84-43df-bc6a-b84e34a5d597",
      "evidence": "The deck repeatedly emphasizes Olaplex's unique technology and its impact on growth and margins.",
      "position": 0,
      "objective": "To demonstrate how Olaplex's technology and competitive advantages drive growth and sustain margins.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 10,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2c913001-fbf9-4f3f-921d-38ce5f1ec90f",
      "evidence": "The deck presents market sizing and growth potential, implying the cost of inaction.",
      "position": 1,
      "objective": "To highlight the cost of not using Olaplex's products in terms of missed market opportunity.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
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