{
  "docId": "019de512-a5c8-7091-a9e3-6237d2b58464",
  "docSlug": "badba57866673a47ea69fcef658d9d6b",
  "documentTitle": "Olaplex | Investor Presentation Deck | 24 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 24,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a causal-chain style layout to link advantages to structural benefits.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-a5c8-7091-a9e3-6237d2b58464/20",
  "deckHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464",
  "deckJsonHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464.json",
  "deckAnchorHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Mapping competitive advantages to structural benefits",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb730c1f-3249-44b5-9227-4517b5897a38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "table",
      "text": "Competitive Advantages vs Why Structurally Advantaged",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88d537b6-b151-43a3-b164-b7174f01c2e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.85
      },
      "kind": "title",
      "text": "We believe our competitive advantages will sustain our top tier margins in the long-term",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf844171-88d0-455e-91ca-0bad97a83b06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE OLAPLEX BUSINESS MODEL IS DISRUPTIVE AND OFFERS STRUCTURALLY ADVANTAGED MARGINS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96da8ff2-4f84-4409-af6e-56927bce4026",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "f0d537ad-775b-4785-8604-5fd06118142f",
      "evidence": "The slide explicitly links competitive advantages to structural benefits via arrows.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 15,
      "beatId": "442dedd7-0cd5-44dd-8aaf-bcce2c3c4eba",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Financial performance and competitive advantages (p15-p20)",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "456428c8-ee84-43df-bc6a-b84e34a5d597",
      "evidence": "The deck repeatedly emphasizes Olaplex's unique technology and its impact on growth and margins.",
      "position": 0,
      "objective": "To demonstrate how Olaplex's technology and competitive advantages drive growth and sustain margins.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}