{
  "docId": "019de512-a5c8-7091-a9e3-6237d2b58464",
  "docSlug": "badba57866673a47ea69fcef658d9d6b",
  "documentTitle": "Olaplex | Investor Presentation Deck | 24 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 24,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-a5c8-7091-a9e3-6237d2b58464/17",
  "deckHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464",
  "deckJsonHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464.json",
  "deckAnchorHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.375,
        "y": 0.308
      },
      "kind": "metric",
      "text": "112% FY 2021 Net Sales Growth",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55a83cc5-ca76-458b-a866-400602e63b81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.672,
        "y": 0.308
      },
      "kind": "metric",
      "text": "68.3% FY 2021 Adj. EBITDA Margin",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "926cb17d-5f71-4827-80fd-2e3166d1f366",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.078,
        "y": 0.308
      },
      "kind": "metric",
      "text": "$598.4MM FY 2021 Net Sales",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce6984e8-3062-44f9-93d8-8cfc2609286c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.27,
        "x": 0.665,
        "y": 0.69
      },
      "kind": "paragraph",
      "text": "Sustained remarkable profitability as a result of a deep competitive moat which enables a new business model",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8d8c363-e0cf-4a1e-b5b0-16edec483b1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.26,
        "x": 0.065,
        "y": 0.69
      },
      "kind": "paragraph",
      "text": "Significant scale with huge global opportunity - $82bn in haircare,",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc956cbf-6fa3-4304-a061-8e71b6ecc3c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.27,
        "x": 0.365,
        "y": 0.69
      },
      "kind": "paragraph",
      "text": "Rapid topline growth driven by depth and breadth of channel penetration, and highly incremental innovation model",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3912663-3882-4d56-9a47-97e539534ec0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.045,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Source(s): Company Management. Note: For a reconciliation of Adjusted EBITDA to income from operations, please refer to the appendix of this presentation. 1 FY 2021 period refers to the 12-months ended December 31, 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e760218-c2f8-415a-9158-799a66904bda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.388,
        "x": 0.045,
        "y": 0.085
      },
      "kind": "title",
      "text": "OUTSTANDING FINANCIAL PROFILE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76134833-fabe-480e-b69f-4bc193c84d39",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 15,
      "beatId": "442dedd7-0cd5-44dd-8aaf-bcce2c3c4eba",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Financial performance and competitive advantages (p15-p20)",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "456428c8-ee84-43df-bc6a-b84e34a5d597",
      "evidence": "The deck repeatedly emphasizes Olaplex's unique technology and its impact on growth and margins.",
      "position": 0,
      "objective": "To demonstrate how Olaplex's technology and competitive advantages drive growth and sustain margins.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}