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  "docSlug": "badba57866673a47ea69fcef658d9d6b",
  "documentTitle": "Olaplex | Investor Presentation Deck | 24 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 24,
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  "slideType": "traction",
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  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The chart highlights that consumers who start with No. 8 purchase 4.4 products on average.",
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  "slideHref": "/slides/019de512-a5c8-7091-a9e3-6237d2b58464/11",
  "deckHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464",
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      "kind": "callout",
      "text": "Consumers who first buy No. 8 on average have purchased 4.4 different OLAPLEX products in the last 12 months",
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      "text": "Bar chart showing average products purchased per entry product",
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      "kind": "source-note",
      "text": "Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021, OLAPLEX.com and Sephora.com",
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      "kind": "title",
      "text": "HAIR HEALTH PLATFORM DRIVING PURCHASES ACROSS THE PLATFORM",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "456428c8-ee84-43df-bc6a-b84e34a5d597",
      "evidence": "The deck repeatedly emphasizes Olaplex's unique technology and its impact on growth and margins.",
      "position": 0,
      "objective": "To demonstrate how Olaplex's technology and competitive advantages drive growth and sustain margins.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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