{
  "docId": "019de512-a5c8-7091-a9e3-6237d2b58464",
  "docSlug": "badba57866673a47ea69fcef658d9d6b",
  "documentTitle": "Olaplex | Investor Presentation Deck | 24 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 24,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The diagram uses a circular layout to categorize products by usage frequency and purpose.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-a5c8-7091-a9e3-6237d2b58464/10",
  "deckHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464",
  "deckJsonHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464.json",
  "deckAnchorHref": "/decks/019de512-a5c8-7091-a9e3-6237d2b58464#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.9,
        "w": 0.55,
        "x": 0.4,
        "y": 0.05
      },
      "kind": "diagram",
      "text": "Circular regimen diagram showing Treat, Protect, and Maintain categories with product images.",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bd28bde-96ad-484d-97fe-061ea24333dc",
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        "h": 0.8,
        "w": 0.45,
        "x": 0.45,
        "y": 0.1
      },
      "kind": "image",
      "text": "Product images for No 0 through No 9",
      "attrs": null,
      "subkind": "illustration",
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      "componentId": "2584795f-56b4-40a5-898d-8850a92fea7d",
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    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "PRODUCT PORTFOLIO DESIGNED AS A MULTI-STEP REGIMEN",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
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      "confidence": null,
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "775a6e30-731c-4fb3-a747-065b96565826",
      "evidence": "The slide maps products to a usage regimen (Treat, Protect, Maintain).",
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      "beatId": "9dad3902-e610-4055-9dee-cef44f8d2f31",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What",
      "beatSlug": "golden-circle-what",
      "evidence": "Description of Olaplex's product portfolio and market sizing (p7-p10)",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "456428c8-ee84-43df-bc6a-b84e34a5d597",
      "evidence": "The deck repeatedly emphasizes Olaplex's unique technology and its impact on growth and margins.",
      "position": 0,
      "objective": "To demonstrate how Olaplex's technology and competitive advantages drive growth and sustain margins.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 10,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2c913001-fbf9-4f3f-921d-38ce5f1ec90f",
      "evidence": "The deck presents market sizing and growth potential, implying the cost of inaction.",
      "position": 1,
      "objective": "To highlight the cost of not using Olaplex's products in terms of missed market opportunity.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
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  "locked": true
}