{
  "docId": "019de512-9965-74ce-bb20-624aab33b4da",
  "docSlug": "2c7f31804e9bb93c272d9efc5c448fc2",
  "documentTitle": "Jingle Pay | Start Up Pitch Deck | 12 slides",
  "authorId": "jingle-pay",
  "authorName": "Jingle Pay",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 2,
  "pageCount": 12,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a map to visually define the target market size.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-9965-74ce-bb20-624aab33b4da/2",
  "deckHref": "/decks/019de512-9965-74ce-bb20-624aab33b4da",
  "deckJsonHref": "/decks/019de512-9965-74ce-bb20-624aab33b4da.json",
  "deckAnchorHref": "/decks/019de512-9965-74ce-bb20-624aab33b4da#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.6,
        "x": 0.35,
        "y": 0.05
      },
      "kind": "image",
      "text": "Map of MENA and Pakistan",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfbd90e2-1499-41c8-9961-bed30f102bb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.85,
        "y": 0.63
      },
      "kind": "legend",
      "text": "PAKISTAN",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f86d8b95-2bdf-4789-94ec-6942210ee1fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.48,
        "y": 0.63
      },
      "kind": "legend",
      "text": "MENA",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc8439e3-3d09-42be-9f19-e606a3ad5905",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.08,
        "y": 0.44
      },
      "kind": "title",
      "text": "268M in MENA & PK are underbanked",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c041e35b-23a7-4717-a9b9-568f6b769f8f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "d4d7ab70-c74c-4a32-bed0-b560e4291b8b",
      "evidence": "268M in MENA & PK are underbanked",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "map-spatial",
      "slug": null,
      "matchId": "0e118d69-df1e-470d-a993-ae71cdf4d40f",
      "evidence": "Use of a geographic map to define market scope.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "035387db-75c3-4431-b78f-96b0b0cd9b3b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The underbanked population in MENA & PK is highlighted",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "edc36d16-0d39-415e-9302-1c1215869432",
      "evidence": "Slides 2-7 highlight the limitations of traditional banking and the benefits of Jingle Pay",
      "position": 0,
      "objective": "What are the costs of not using Jingle Pay?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}