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  "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 45 slides",
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      "text": "Volume distribution by brand: Backwoods (51%), Dutch Masters (31%), Dutch Leaf (12%), Other (2%)",
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      "text": ">20% share of market; #1 in natural leaf segment; #2 volume manufacturer; +500bps share growth; +45% volume growth",
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      "text": "FOCUSED TO MEET THE DIFFERENT NEEDS OF MMC CONSUMERS",
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