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  "documentTitle": "EverCommerce | Investor Conference Presentation Deck | 20 slides",
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  "authorName": "EverCommerce",
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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "The slide uses a donut chart to visualize the 9% penetration rate and a list to explain the underlying causes.",
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      "kind": "callout",
      "text": "Historical solutions haven't met their needs.",
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      "text": "The Service SMB Market is ONLY 9% Penetrated",
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      "text": "Broad software lacks specialization\nCustom solutions not affordable\nPoint solutions lack integration",
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      "text": "Source: Management estimate. SMBs include all firms with <500 employees. SMB count takes a longer-term (post-COVID) view, assuming no long-term reduction in total SMBs as a result of COVID (assumes today's closures are temporary and new firms replace closed predecessors).",
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      "text": "Underpenetrated Service SMB Market",
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