{ "docId": "019de512-8ee5-73f9-8318-07c1f6a77f68", "docSlug": "48a55445a6d7b3d585b4dd8e9d28b969", "documentTitle": "EverCommerce | Investor Conference Presentation Deck | 20 slides", "authorId": "evercommerce", "authorName": "EverCommerce", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-03-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 20, "pageCount": 20, "prevPage": 19, "nextPage": null, "slideType": "appendix_disclosure", "function": "other", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de512-8ee5-73f9-8318-07c1f6a77f68/20", "deckHref": "/decks/019de512-8ee5-73f9-8318-07c1f6a77f68", "deckJsonHref": "/decks/019de512-8ee5-73f9-8318-07c1f6a77f68.json", "deckAnchorHref": "/decks/019de512-8ee5-73f9-8318-07c1f6a77f68#slide-20", "components": [ { "bbox": { "h": 0.072, "w": 0.884, "x": 0.058, "y": 0.248 }, "kind": "paragraph", "text": "Adjusted Gross Profit: Adjusted Gross Profit is calculated as gross profit adjusted to exclude depreciation and amortization allocated to cost of revenues. Gross profit is calculated as total revenues less cost of revenues (exclusive of depreciation and amortization), amortization of developed technology, amortization of capitalized software and depreciation expense (allocated to cost of revenues).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0deb48a8-e610-460f-861c-c94f1f2ea245", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.048, "w": 0.884, "x": 0.058, "y": 0.809 }, "kind": "paragraph", "text": "Net Monthly Revenue Retention: Represents the sum of the total of annual recurring and re-occurring revenue generated from customers in such period that also generated recurring or re-occurring revenue in the respective prior year period, as a percentage of total recurring and re-occurring revenue generated from such customers in the respective prior year period, then divided by twelve.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1ff0a96f-3263-403a-ac11-c997a49f7e21", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.884, "x": 0.058, "y": 0.345 }, "kind": "paragraph", "text": "Adjusted EBITDA: Adjusted EBITDA is calculated as net income (loss), adjusted to exclude interest and other expense, net, income tax expense (benefit), loss on debt extinguishment, depreciation and amortization, other amortization, acquisition related costs, stock-based compensation, and other non-recurring costs. Other amortization includes amortization for capitalized contract acquisition costs. Acquisition related costs are specific deal-related costs such as legal fees, financial and tax due diligence, consulting and escrow fees. Other non-recurring costs are expenses such as system implementation costs and severance related to planned restructuring activities. Acquisition related costs and other non-recurring costs are excluded as they are not representative of our underlying operating performance.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6cf0b4af-29c8-4d0e-ae12-1c33461107e4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.108, "w": 0.884, "x": 0.058, "y": 0.477 }, "kind": "paragraph", "text": "Pro Forma Revenue Growth Rate: Our year-over-year Pro Forma Revenue Growth Rate is calculated as though all acquisitions closed as of the end of the latest period were closed as of the first day of the prior year period presented. In calculating Pro Forma Revenue Growth Rate, we add the revenue from acquisitions for the reporting periods prior to the date of acquisition (including estimated purchase accounting adjustments) to our results of operations, and then calculate our revenue growth rate between the two reported periods. As a result, Pro Forma Revenue Growth Rate includes pro forma revenue from businesses acquired during the period, including revenue generated during periods when we did not yet own the acquired businesses.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7afd92f7-0615-4a0d-bae7-a6a168ba98c3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.884, "x": 0.058, "y": 0.609 }, "kind": "paragraph", "text": "CLTV / CAC Ratio and Payback Period: Customer lifetime value (CLTV) is the average revenue per customer over the number of months in the customer lifetime, net of cost of revenue (exclusive of depreciation and amortization). We calculate lifetime value of a customer using a projected average customer lifetime, which we extrapolate by taking actual customer retention data for months 1-24 of a customer's lifetime and projecting customer retention data beyond month 24 using a monthly average rate of change over the prior 12 months. We then total the amount that an average customer produces in monthly revenue across the number of months in our projected average customer lifetime, and apply a gross margin factor, calculated as revenues less cost of revenues (exclusive of depreciation and amortization), to estimate a lifetime value. We calculate our customer acquisition costs (CAC) as the total of all of our direct sales and marketing expenses associated with acquiring new customers for a fiscal year divided by the total number of new customers acquired during such fiscal year. Direct sales and marketing expenses include fully loaded salary and commission as well as advertising costs. We have excluded certain overhead costs allocated to the sales and marketing department including but not limited to professional fees, recruiting, and office supplies as they are not costs that are directly related to acquiring incremental customers. Customer acquisition costs are calculated as if acquisitions that were closed during the periods presented were closed on the first day of the period.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ff552dac-23f5-43b4-bf9e-c202a76b176e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.064, "w": 0.266, "x": 0.058, "y": 0.145 }, "kind": "title", "text": "Definitions", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "80d3987c-b850-4279-91f0-e5ee9704dc48", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }