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  "docSlug": "a245c00275ab682c6768dba9eb8e1343",
  "documentTitle": "Affirm | Investor Presentation Deck | 28 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
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  "presentationDate": "2022-03-01 00:00:00",
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  "slideType": "competitive_analysis",
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  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The chart uses color and pattern coding to distinguish between US and Canada merchant partners.",
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  "slideHref": "/slides/019de512-7482-721e-a4bf-10932b9dcc46/7",
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      "kind": "chart",
      "text": "Horizontal bar chart of top 10 e-commerce retailers by market share percentage.",
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      "text": "Affirm US merchant partners; Affirm Canada merchant partner",
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      "text": "Source: eMarketer, October 2021",
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      "kind": "title",
      "text": "Affirm's Integrated Partners Address More than 60% of U.S. Retail E-Commerce Sales",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ca1c7036-af6e-4251-a989-bf9999cc8ab3",
      "evidence": "The deck presents the market opportunity and competitive advantages on pages 6-9, highlighting the benefits of partnering with Affirm.",
      "position": 2,
      "objective": "What are the consequences of not partnering with Affirm?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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