{
  "docId": "019de512-7482-721e-a4bf-10932b9dcc46",
  "docSlug": "a245c00275ab682c6768dba9eb8e1343",
  "documentTitle": "Affirm | Investor Presentation Deck | 28 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 6,
  "pageCount": 28,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "Uses a combination of a proportional circle diagram and a dual-axis combo chart (bar + line) to illustrate market penetration.",
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  "slideHref": "/slides/019de512-7482-721e-a4bf-10932b9dcc46/6",
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  "components": [
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        "y": 0.24
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      "kind": "chart",
      "text": "North America E-commerce spend growth from 2020A to 2025P",
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      "kind": "chart",
      "text": "BNPL share of North America E-commerce spend",
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        "y": 0.3
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      "kind": "diagram",
      "text": "Proportional circle diagram showing total e-commerce market vs BNPL vs Affirm GMV",
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        "y": 0.94
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      "kind": "disclaimer",
      "text": "1. Gross Merchandise Volume (\"GMV\") defined as the total dollar amount of all transactions on the Affirm platform for the twelve months ending December 31, 2021, net of refunds",
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      "kind": "source-note",
      "text": "Source: emarketer, Statista & Worldpay FIS",
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      "kind": "title",
      "text": "Large and Rapidly Expanding Market Opportunity",
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  "arcBeats": [
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
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      "evidence": "The deck presents a large and rapidly expanding market opportunity on page 6.",
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ca1c7036-af6e-4251-a989-bf9999cc8ab3",
      "evidence": "The deck presents the market opportunity and competitive advantages on pages 6-9, highlighting the benefits of partnering with Affirm.",
      "position": 2,
      "objective": "What are the consequences of not partnering with Affirm?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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