{
  "docId": "019de512-676f-75ef-9b06-2b80da0781cf",
  "docSlug": "979966956fa3c38c19d53b9b80de5958",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 44 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 9,
  "pageCount": 44,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a simple three-part framework to categorize customer trust channels.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de512-676f-75ef-9b06-2b80da0781cf/9",
  "deckHref": "/decks/019de512-676f-75ef-9b06-2b80da0781cf",
  "deckJsonHref": "/decks/019de512-676f-75ef-9b06-2b80da0781cf.json",
  "deckAnchorHref": "/decks/019de512-676f-75ef-9b06-2b80da0781cf#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.72,
        "x": 0.14,
        "y": 0.18
      },
      "kind": "image",
      "text": "Online, Friends & Family, Dentist",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24ea2442-a1ef-46f2-83ff-55b75465bd20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.04,
        "y": 0.58
      },
      "kind": "list",
      "text": "1. Search online to understand their options 2. Ask a friend or family member which option they should choose 3. Ask a dentist",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41a86eac-081a-41d5-a3b3-02e93b8d2aa8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.92,
        "x": 0.04,
        "y": 0.81
      },
      "kind": "paragraph",
      "text": "Changing perceptions, habits and beliefs is critical to the next phase of our growth as we work to expand our reach and overall share of the market. The following pages provide supplemental information to outline the progress we have made across these three channels.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dd0067a-1ec5-4d4c-9943-ae260e49cecd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.92,
        "x": 0.04,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Based on our research, our product and customer experience is competitive with Invisalign and 60% less expensive. Our focus continues to be on improving perception across these three channels to continue to gain market share.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "380b0b9a-3914-4805-a924-48d2c81e3086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.11,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Third-party market research firm research on file at SmileDirectClub; Based on over 1,200 respondents.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9ae5496-5da6-4cfc-9f2c-fc2859fd7139",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.92,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "When customers are considering who to trust, they reference three important channels.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0263cba-2df1-4d6c-84c0-936449dc3dae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "e35e4d13-2faa-4522-b9e5-d4bd93b35059",
      "evidence": "The slide maps the decision-making process of customers across three trust channels.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "374d2471-891c-4869-ac94-3a285ce9cc62",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Complication",
      "beatSlug": "complication",
      "evidence": "The deck highlights the evolving backdrop and increasing consumerism mandating providers to offer alternative delivery options.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "434d4860-7178-456f-8ecb-b2a9e44b6fc9",
      "evidence": "The deck presents the evolving backdrop and increasing consumerism mandating providers to offer alternative delivery options.",
      "position": 1,
      "objective": "Why is now the right time for SmileDirectClub to capitalize on the growing demand for invisible aligners?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}