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  "docSlug": "979966956fa3c38c19d53b9b80de5958",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 44 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
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  "pageNumber": 7,
  "pageCount": 44,
  "prevPage": 6,
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  "slideType": "why_now",
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  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'hub-and-spoke' style visual to connect market dynamics to specific corporate actions.",
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  "slideHref": "/slides/019de512-676f-75ef-9b06-2b80da0781cf/7",
  "deckHref": "/decks/019de512-676f-75ef-9b06-2b80da0781cf",
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  "components": [
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      "kind": "diagram",
      "text": "Market participants are increasingly bolstering offerings to address these dynamics",
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      "kind": "image",
      "text": "Logos of SmileDirectClub, Straumann, Dentsply Sirona, P&G, AspenDental, Smile Brands, Deca, Smilink, Dr. Smile, Byte, Propel, Grin, Motto.",
      "attrs": null,
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      "kind": "list",
      "text": "Healthcare increasingly a consumer-driven industry; Prospective patients want multiple engagement options; Consumers seek care via clinician recommendations and self-directed brands; In-office solutions complement DTC; Market is responding.",
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      "kind": "title",
      "text": "Increasing consumerism mandating providers to offer alternative delivery options.",
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      "evidence": "The slide discusses segmenting into higher income and teen consumers.",
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      "arcName": "The Sparkline",
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      "beatName": "Complication",
      "beatSlug": "complication",
      "evidence": "The deck highlights the evolving backdrop and increasing consumerism mandating providers to offer alternative delivery options.",
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  "loops": [
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      "name": "Why Now",
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      "evidence": "The deck presents the evolving backdrop and increasing consumerism mandating providers to offer alternative delivery options.",
      "position": 1,
      "objective": "Why is now the right time for SmileDirectClub to capitalize on the growing demand for invisible aligners?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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