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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 44 slides",
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  "authorName": "SmileDirectClub",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
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  "notes": "Uses third-party survey data to establish parity with market leader Invisalign while highlighting superior metrics vs other teledentistry competitors.",
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      "text": "Overall, SmileDirectClub and Invisalign patients are claiming an identical experience between SDC and Invisalign, yet we charge 60% less in price and are more convenient. Our NPS score was 55 and Invisalign's was 54 compared to an average of 22.5 for other teledentistry players. Compared with SDC customers, fewer customers of other teledentistry platforms would recommend the brand and fewer reported being satisfied with customer support.",
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      "text": "Findings from a survey commissioned by SmileDirectClub by a third-party market research firm with significant expertise in oral care:",
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      "text": "Source: Third-party market research firm research on file at SmileDirectClub; Based on over 1,200 respondents. Third-party NPS scores were independently sourced and calculated surveying 831 customers who completed clear aligner therapy with SDC, Invisalign, or teledentistry competitors in the last 12 months.",
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      "text": "Our unparalleled customer experience stands out amongst our teledentistry peers and is on par with Invisalign.",
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