{
  "docId": "019de512-666f-777b-bde3-e06967ac9d8b",
  "docSlug": "925f04ffaba00ba9fea755a0965e6768",
  "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
  "authorId": "rocket-companies",
  "authorName": "Rocket Companies",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 47,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a mix of large metrics and a product screenshot to establish scale.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-666f-777b-bde3-e06967ac9d8b/4",
  "deckHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b",
  "deckJsonHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b.json",
  "deckAnchorHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.2,
        "x": 0.6,
        "y": 0.15
      },
      "kind": "image",
      "text": "Rocket Mortgage mobile app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b74dfd3c-a93a-4697-8898-097cab7ebe75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.53,
        "y": 0.2
      },
      "kind": "metric",
      "text": "#1 Home Lender in America",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e25a7f9-289b-4145-963f-2f1edd514b3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.84,
        "y": 0.6
      },
      "kind": "metric",
      "text": "2.6M Client Loans Serviced",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51f7ef72-9974-495c-96a9-043d6926e60c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.16,
        "y": 0.25
      },
      "kind": "metric",
      "text": "$1T+ Transaction Volume Since Inception",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b8e1bd2-c3d2-4ef7-8d62-9f5715fc9d39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.53,
        "y": 0.35
      },
      "kind": "metric",
      "text": "73 Net Promoter Score",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6001fa93-65b0-4550-a5d2-f3bda7f3ce5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.48,
        "y": 0.6
      },
      "kind": "metric",
      "text": "204M Unique Visitors in 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab955314-86a3-4dc9-861a-efb4cbe9a9a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.84,
        "y": 0.2
      },
      "kind": "metric",
      "text": "$6.2B FY 2021 Adj. EBITDA",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d52d1d35-ce18-4bb3-8e5e-274db0801126",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.84,
        "y": 0.4
      },
      "kind": "metric",
      "text": "90%+ Net Client Retention Rate",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff731fb2-fa21-4bfc-a8c4-c1194e59fa18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Sources: Company filings, Inside Mortgage Finance. (1) See endnotes #1 and #3... (2) Net promoter score for 2021...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78826dea-4c5a-408c-aba1-3bd99b5f319b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Building a Technology Giant",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4b76d94-ee87-4770-aec4-5ee427e4cb63",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "975196c3-a2fa-4168-a1c8-164fe515c03e",
      "evidence": "The slide presents various key metrics and statistics about Rocket Mortgage, indicating an effort to define and understand the target audience.",
      "confidence": 0.7
    },
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6f42791c-ae33-4b3a-a75f-dae2e6b13bed",
      "evidence": "The use of large numbers and key metrics ($1T+ Transaction Volume Since Inception, 90%+ Net Client Retention Rate) could be seen as an attempt to convey a big idea through a formula.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 47,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "895a07da-5e47-4e2c-8b5e-7c3ef4c37749",
      "evidence": "The deck weaves a narrative around the company's mission and values.",
      "position": 0,
      "objective": "Why Rocket Companies' mission and values matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}