{
  "docId": "019de512-666f-777b-bde3-e06967ac9d8b",
  "docSlug": "925f04ffaba00ba9fea755a0965e6768",
  "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
  "authorId": "rocket-companies",
  "authorName": "Rocket Companies",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 15,
  "pageCount": 47,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a process flow diagram to show the customer journey and a bottom box to illustrate the revenue buildup per transaction.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-666f-777b-bde3-e06967ac9d8b/15",
  "deckHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b",
  "deckJsonHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b.json",
  "deckAnchorHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b#slide-15",
  "components": [
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      "bbox": {
        "h": 0.2,
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        "x": 0.1,
        "y": 0.4
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      "kind": "diagram",
      "text": "Home Search, Home Buying & Selling, Home Financing, Home Closing, Mortgage Servicing",
      "attrs": null,
      "subkind": "process",
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        "w": 0.2,
        "x": 0.75,
        "y": 0.15
      },
      "kind": "image",
      "text": "Cross-Sell Opportunities: Rocket Auto, Home Solar, Personal Finance",
      "attrs": null,
      "subkind": "icon-grid",
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        "h": 0.05,
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      "kind": "source-note",
      "text": "(1) The illustrative 450bps above includes the MSR value, which is the present value of future revenue received for servicing over the life of the mortgage.",
      "attrs": null,
      "subkind": null,
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      "bbox": {
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      "kind": "table",
      "text": "Illustrative transaction: $13,500 + $3,000 + $1,500 + $$$ = $18,000+",
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      "subkind": "data",
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      },
      "kind": "title",
      "text": "Rocket's End-to-End Home Buying Experience",
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      "subkind": "headline",
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  "metrics": [],
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      "matchId": "71855a23-fabe-490b-86ca-dede1212e8a1",
      "evidence": "Visual flow of home buying steps",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The deck showcases Rocket's platform, products, and partnerships.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Rocket's solution for creating certainty in life's complex moments.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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  ],
  "loops": [
    {
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      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "895a07da-5e47-4e2c-8b5e-7c3ef4c37749",
      "evidence": "The deck weaves a narrative around the company's mission and values.",
      "position": 0,
      "objective": "Why Rocket Companies' mission and values matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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  "locked": true
}