{
  "docId": "019de512-666f-777b-bde3-e06967ac9d8b",
  "docSlug": "925f04ffaba00ba9fea755a0965e6768",
  "documentTitle": "Rocket Companies | Investor Presentation Deck | 47 slides",
  "authorId": "rocket-companies",
  "authorName": "Rocket Companies",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 47,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a large number '2' to indicate it is the second section of the presentation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-666f-777b-bde3-e06967ac9d8b/12",
  "deckHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b",
  "deckJsonHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b.json",
  "deckAnchorHref": "/decks/019de512-666f-777b-bde3-e06967ac9d8b#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.165,
        "w": 0.098,
        "x": 0.049,
        "y": 0.375
      },
      "kind": "callout",
      "text": "2",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70b782b5-9a2a-4815-8738-5dd23d935439",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Man using a smartphone",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b804da57-9057-4b49-8ecc-91821b8fe4bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.37,
        "x": 0.148,
        "y": 0.385
      },
      "kind": "title",
      "text": "Superior Consumer Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "801d749d-3a58-43d5-8eeb-f717a089723a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "982cdf31-bdc0-415a-a1e3-7c6ee257f063",
      "evidence": "The slide is titled 'Superior Consumer Experience' and has a clear divider function, separating sections of the presentation.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "4c884e73-f46b-48e2-b4f3-8ac1035d584f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The deck showcases Rocket's platform, products, and partnerships.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 20,
      "from": 5,
      "beatId": "04f3ad32-200a-4eeb-8e6c-f98ed3c29a12",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Rocket's solution for creating certainty in life's complex moments.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 47,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "895a07da-5e47-4e2c-8b5e-7c3ef4c37749",
      "evidence": "The deck weaves a narrative around the company's mission and values.",
      "position": 0,
      "objective": "Why Rocket Companies' mission and values matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}