{
  "docId": "019de512-4f8b-71b8-a46f-b3601cb6d638",
  "docSlug": "841e73415d2298e7ddbf313f90fc78fb",
  "documentTitle": "Embark | Investor Presentation Deck | 18 slides",
  "authorId": "embark",
  "authorName": "Embark",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 18,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The central intersection of the Venn diagram features the company logo.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de512-4f8b-71b8-a46f-b3601cb6d638/5",
  "deckHref": "/decks/019de512-4f8b-71b8-a46f-b3601cb6d638",
  "deckJsonHref": "/decks/019de512-4f8b-71b8-a46f-b3601cb6d638.json",
  "deckAnchorHref": "/decks/019de512-4f8b-71b8-a46f-b3601cb6d638#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.72,
        "w": 0.534,
        "x": 0.233,
        "y": 0.15
      },
      "kind": "framework",
      "text": "Venn diagram showing three pillars of differentiation",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bceb05c1-7e5c-48d5-b184-5366b58be7eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.21,
        "x": 0.395,
        "y": 0.45
      },
      "kind": "image",
      "text": "Embark logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad9c52d8-aff8-4dd0-a07c-6d6287cf6d3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "What Differentiates Embark?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efe468a2-7e0b-45bd-89b6-6bfb3b643a4c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Venn diagram",
      "slug": "venn-diagram",
      "agent": null,
      "layer": "slide",
      "matchId": "12a65e35-74d1-4741-8c25-a00c34954451",
      "evidence": "This slide has a Venn diagram showing three pillars of differentiation, which matches the 'venn-diagram' tool.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "venn",
      "slug": null,
      "matchId": "f068fa90-9c50-4ee3-9238-1635026f5689",
      "evidence": "Three overlapping circles used to categorize and show intersection of strategic pillars.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "e97fe646-b61a-495f-94ba-ce95bed8f0cd",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Key Messages",
      "beatSlug": null,
      "evidence": "Key messages are highlighted",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "b3c65426-8f86-460a-8330-283e2ef41f07",
      "evidence": "The problem statement and roadmap provide an aha moment",
      "position": 0,
      "objective": "What is Embark's solution?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.6,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    },
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4d83a99c-a214-4958-9b9c-a77d8fdfd862",
      "evidence": "The executive summary and key messages provide a golden circle",
      "position": 1,
      "objective": "Why is Embark's solution important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}