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      "text": "Focused on a market with a clear commercial and business use-case: commercialization is expected in the near-term and tangible. Disciplined, consistent focus from the start on AV trucking, which has enhanced technology leadership. Commitment to building a product that places the safety of its end users as its top priority. Partnership model allows Embark to focus on core competency of software development and deploy its capital efficiently. Embark seeks to enhance and help evolve the overall industry, not disrupt or break the industry.",
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